WINSTON-SALEM, North Carolina – Hanesbrands is ending its advertising campaign featuring Charlie Sheen because of domestic violence charges filed against the actor.
Company spokesman Matt Hall said Wednesday that it was a "pretty standard, straightforward call" by the brand marketing team given the allegations.
Hall says Sheen wouldn't have been retained when his contract expired in the middle of the year. He says Sheen has been a pitchman for almost two years.
The "Two and a Half Men" star was arrested in Aspen, Colorado, on Christmas Day on charges including felony menacing and domestic violence. His wife Brooke Sheen told police he put a knife to her throat and threatened to kill her.
The 44-year-old Sheen denies the allegations.
Sheen publicist Stan Rosenfield says the actor has no comment on the Hanes decision.