Sofia's life a huge hit in cyberspace

By Liu Wei (China Daily)
Updated: 2009-03-11 08:55

China's youngsters have something other than Gossip Girls and Hannah Montana to choose from when they want to glimpse into their fellow teens' lives.

Sofia's Diary, a 40-episode online and interactive show, has had more than 20 million hits since its debut at the end of last year.

It follows the life of Sofia, an 18-year-old Beijing student, at her Shanghai campus.

A five-minute episode runs every day from Monday to Friday on popular websites like sina.com, the video-sharing site youku.com as well as the nationwide university broadband network, cernet.com.

Every Friday Sofia faces a dilemma and the following week's storyline depends on the results of an online poll.

Viewers can also interact with comments and blogs.

The show is also broadcast on television in some airports and buses and on cell phones.

The second season is due to open this fall.

The show has been produced by Huaso Film/TV Digital Production Company Ltd, a joint venture of Sony Pictures Television International and China Film Group Corporation.

"There are not many local TV shows or films specially made for young Chinese men," says Pu Xiaoyan, the company's general manager. "Sofia is designed for those born after 1980 in China, in both content and format."

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