Wuliangye liquor brewed with 5 grains ranked top with a brand value of 53 billion yuan in the second Chinese Liquor Brand Value List, announced in Beijing on Oct 19.
The brand value evaluation is conducted by China National Association for Liquor and Spirits Circulation and China Brand Strategy Research Institute. The evaluation contains six factors of brand strength and four factors of brand status.
The rest kinds of liquor won the first place in different categories on brand value evaluation are as follows:
Beer category – Qingdao with a brand value of 28 billion yuan;
Wine category – Changcheng with brand value of 7 billion yuan;
Health wine category – Yedao with brand value of 4.4 billion yuan;
Rice wine category – Guyuelongshan with brand value of 5.1 billion yuan.
Leading Chinese liquor enterprises Moutai and Wuliangye advocated counterparts to enhance the drinking pleasures as the liquor is rich in various ethyl esters, conducive to human body. The typical fragrance comes from the soy sauce flavor, which brings long-lasting aftertaste.
Changcheng Wine, as the appointed wine in Olympic Games and World Expo, the State banquet wine in China Pavilion and the 10th Anniversary of China-Africa Cooperation Forum, showed the brand impact on the world.
Some outstanding Baijiu production areas and Baijiu enterprises intended to apply for National and World Intangible Cultural Heritages.