REGIONAL> Culture Tourism
Travel blog contest launched in Shanghai
By Ma Zhenhuan (China Daily Shanghai Bureau)
Updated: 2009-09-17 16:30

SHANGHAI: Travelzen, the country's only fully web-enabled travel agent, announced Wednesday (September 16) that it will launch a travel blog contest for people taking trips within China.

Targeting the hundreds of travel bloggers in China as well as English-writing bloggers, the contest named "Travelogues from the Middle Kingdom," will last 15 months.

Winners will be determined by reader-driven online voting as well as a reality show-based TV format in later stages.

Travelzen, launched in 2007, is the first online travel agent offering a full range of flights within the mainland, Hong Kong, Taiwan and Macao, improving the accessibility and convenience of travel throughout these areas.

The competition features over ¥500,000 worth of prizes, including a 100,000-yuan grand prize for the winner. After two elimination rounds, the final 10 competitors will journey across China and beyond in a reality-show format webcast, and their readers and fans will decide who comes out on top, said the organizers.