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Chongqing revamping outdoor advertising
By Li Xin (China Daily Chongqing Bureau)
Updated: 2009-08-21 18:26

The Trade and Industry Bureau of Chongqing recently announced a centralized rectification of outdoor advertising in the city's main districts.

Three aspects will be taken into account for advertisements, according to the administration: legitimacy, ideological level and artistic quality. All outdoor advertising will be strictly supervised and vulgar or low quality outdoor ads will be removed or modified.

The rectification will also include re-planning the sites of outdoor public service ads, allowing for 5% of the total area.