In China, people wait for Winter Olympic gold 
medals to start rolling in. Ski manufacturers wait for a growing Chinese middle 
class to flock to newly constructed slopes. The Chinese Olympic Committee waits 
for a Swedish coach to transform its cross- country ski team and for speed 
skaters training in Canada to dominate their events. 
And the world waits to see whether China will become as big a force in the 
Winter Games as it has become in the Summer Games. China, though, has approached 
its winter sports methodically, instead of rushing toward all-out dominance. It 
has picked particular sports, even specific events, in which it believes it can 
win medals. 
In figure skating, it concentrates on pairs. In speed skating, it specializes 
in short-track events and the sprints in long track. It is working hard to build 
a cross-country program and has two very good freestyle aerials skiers. 
"They are very selective about what they devote their energy and their 
resources to," said Steve Roush, director of sport performance for the U.S. 
Olympic Committee, who monitors China's progress carefully. "They seem to be 
wary of spreading themselves too thin." 
Finding a niche - or a few niches - is not an unusual Winter Olympic 
strategy. In fact, it is the norm. Except for a few countries, like the United 
States, Russia and Canada, most have a sport or two in which their athletes 
excel. 
The Dutch have made speed skating a franchise; their best skaters are like 
rock stars in the Netherlands. The Finns are crazy about ski jumping. Austrians 
believe they own Alpine skiing. For South Koreans, short-track speed skating is 
king, and Norwegians idolize cross-country skiers. 
The sports academy system helped China develop many of its summer athletes, 
particularly gymnasts and divers. 
But winter sports are relatively new to the Chinese. It does not snow in the 
southern half of the country, so winter sports are rare. Only a few ski resorts 
exist in the north, and those are plagued by harsh weather. 
That does not mean the Chinese temper their competitive expectations on the 
winter side. 
Only a few days into the Olympics, the Xinhua news agency quoted a Chinese 
delegation official as saying: "Patience has worn out. China's agonizing wait 
for its first Turin Olympic gold has reached the breaking point." 
Wang Meng, a short-track skater, took the pressure off by winning the 500 
meters, but a long-track skater, Wang Manli, broke down in tears after finishing 
second in her 500-meter race and could not compose herself for reporters. 
"Please do not ask more," she said. "I can't do it now." 
When Zhang Dan and Zhang Hao won silver in pairs figure skating, however, 
they were hailed in the news media as national heroes. Zhang Dan crashed 
horrifically on a quadruple throw, but she recovered and they heroically 
finished their program with no errors. 
Xinhua has increased its coverage of the Winter Games. It has 26 reporters 
here, compared with the 10 it sent to Salt Lake City in 2002. Its officials said 
the increase was a result of growing Olympic interest because Beijing is 
preparing to be host to the 2008 Summer Games. 
"They want to be a sports superpower," Roush said. "That led to their pursuit 
of the Olympics. But they understand that to be a superpower, they have to do 
well in both winter and summer." 
China sent its first winter team to Lake Placid in 1980, won its first medal 
in 1992 and finally won a gold when Yang Yang (A) won a short-track race in 
2002. She ended up with two golds, in the 500 and the 1,000 meters. 
China took home eight medals from Salt Lake City. It has won eight thus far 
in Turin: silver and bronze in pairs, silver in freestyle aerials, plus three 
short- track and two long-track medals. 
"From our standpoint, it pays to diversify," Roush said. "If there is one 
sport that is down, the other ones can pick it up. We don't live and die off of 
one or two sports. There are so many wild cards, injuries, crashes. We don't put 
pressure on one particular athlete to come through."