Xinjiang-featured products staged at intl cultural expo

By Sun Hui ( chinadaily.com.cn )

Updated: 2017-09-14

The Xinjiang Uygur autonomous region showcased its creative cultural products at the 12th China Beijing International Cultural & Creative Industry Expo (ICCIE) held in Beijing on Sept 11.

The three-day event featured over 100 activities, including exhibitions, forums and trade promotions, to facilitate cultural cooperation between China and foreign countries, attracting more than 80 delegations and 20 Xinjiang companies to showcase intangible cultural heritages, cultural and creative products and Xinjiang music and dance performances.

Xinjiang-featured products staged at intl cultural expo

Unique Uygur embroidery products go on display in the Xinjiang pavilion at the 12th China Beijing International Cultural & Creative Industry Expo on Sept 11. [Photo/ts.cn]

Uygur embroidery headphones proved to be a highlight of the Xinjiang pavilion. The embroidery inlaid on the headphones was stitched with the name of female embroiders from Hami villages in the region.

Wang Zhixiang, head of the Hami traditional crafts working station, said that the glamour of cultural and creative products is that they combined traditional culture with modern products, rejuvenating traditional local culture.

Xinjiang-featured products staged at intl cultural expo

An ethnic mouse and mouse pad are exhibited at the China Beijing International Cultural & Creative Industry Expo on Sept 11. [Photo/ts.cn]

"The ICCIE has become an important platform for sharing resources and unleashing the vitality of industrial innovation," said Zhang Hongsen, deputy head of the State Administration of Press, Publication, Radio, Film, and Television.

"I can experience the beautiful scenery and the rapid development of Xinjiang in the Xinjiang pavilion, and I expect to visit the Xinjiang pavilion at the next ICCIE," said Huang Zhixin, a visitor at the expo.

Xinjiang-featured products staged at intl cultural expo

Xinjiang dancers draw visitors during the China Beijing International Cultural & Creative Industry Expo on Sept 11. [Photo/ts.cn]

Edited by Zachary Dye