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China-Huocheng Lavender Industry Development Summit kicks off

Updated: 2014-04-01
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The Huocheng Lavender Industry Development Summit kicked off on June 14 as more than 80 experts, scholars and entrepreneurs gathered to discuss the development of the lavender industry in Huocheng.

Huocheng has become the world’s third largest lavender producer after Provence in France and Hokkaido in Japan. It was named “the land of lavender in China” by China’s Ministry of Agriculture. Huocheng, located in the Yili River Valley, enjoys favorable climate conditions for lavender planting. In 2013, Huocheng boasted more than 2,300 hectares of lavender.

Experts and scholars discussed the development status and trend of the lavender industry in Huocheng in terms of its production, prices, brand promotion and eco-development.

Cryer Taqinke, a well-known herb scholar from the Russian Academy of Sciences, said, “Perfume plays an important role in people’s life, as it can influence people’s emotions.” He added: “For now, almost every country in the world has its own flagship perfume product, and pure natural perfume is particularly precious. The lavender perfume originating from the Yili River Valley is of high quality and reasonable-priced, thus has broad prospects for development.” Rexiati, county magistrate of Huocheng, said that the lavender industry in Huocheng is starting to take shape, but it still confronts many challenges and difficulties. This summit was meant to bring more smart solutions to the development of Huocheng’s lavender industry and promote Huocheng to the outside world to speed up its development.