The Future China Society, a non-governmental organization aiming to cultivate China's young minds, made the latest stop of its seminar tour in Nankai University in Tianjin late last month, giving the journalism majors there an opportunity to talk directly to media veterans.

Four senior media professionals, including Wang Zihui, deputy editor-in-chief of Sohu.com Inc, and Zhou Zhiyi, deputy head of Media Magazine, shared their experience with more than 300 students in the seminar, themed "How to be a media insider in the information era".