The producers of the world's top alcohol products are all set to display their wares at the upcoming China (Guizhou) International Alcoholic Beverage Expo in Guiyang, Guizhou province.
More than 660 Chinese and 445 foreign enterprises will participate in the event, including 97 enterprises from France, 84 from Spain, 49 from Italy, 26 from Australia and 20 from Germany.
As a region inhabited by 48 ethnic groups, Guizhou will adopt modern exhibition concepts and high-tech measures to integrate international and ethnic factors. These aspects make the expo a cultural event rather than just a trade fair, said Shen Xiaoqing, head of the province's commerce department.
The exhibitions will be held in eight halls at the Guiyang International Exhibition Center.
Hall 1 is for world brand names. It plans to exhibit world-famous spirits, wine and beer as well as the top 10 Chinese liquors, wine and beers. It will also demonstrate the history and culture of famous alcohol brands.
Hall 2 shows each country's alcohol culture. Each participating country is expected to display the products of more than five companies, not including the world brand names that will be shown in hall No 1.
Hall 3 displays the features of each Chinese province's alcohol culture and industry.
Hall 4 shows the history, legacy and culture of Guizhou's alcohol industry.
Halls 5 and 6 will be a display of the Chinese Baijiu, spirits products.
Hall 7 is for wine and beer, including fermented, distilled and mixed liquor.
Hall 8 displays products associated with liquor, such as packaging as well as manufacturing technologies.
chenzhilin@chinadaily.com.cn
(China Daily 08/21/2012 page24)
