2011 Chinese Culture Tour in Anhui

Chinese culture tour and global tours forum held

Themed "Anhui Culture Enriches Tourism", the 2011 Chinese Culture Tour in Anhui and the 8th China Global Tours Forum were held at the Sofitel Grand Park Hotel (Hefei) from Feb 19 to Feb 21. [Full story]


Officials addressed the annual culture tour and forum held in Hefei

Key officials and leaders of the local tourism industry attended the opening ceremony of the 2011 Chinese Culture Tour in Anhui and the 8th China Global Tours Forum. [Full story]


6 Anhui culture tour routes announced

Six newly-designed Anhui culture tour routes were unveiled by the Anhui provincial tourism administration at the 8th China Global Tours Forum on Feb 19. [Full story]


Top 10 must-see attractions in Anhui

Among the many tourist areas in the province, we select 10 most famous and popular ones for travelers. [Full story]


1. the 2011 Anhui Culture Tour event and Global Tour forum attracts attention from the domestic tourism industry and close follow-ups from over 100 media organizations

2. Top industry experts analyze hot topics within the industry and solve your specific problems

3. An open platform for business negotiations. Seamless communication and business opportunities

4. Release of international tourism products such as the “Your Singapore” tour packages

5. Incentive policies unveiled by the provincial and municipal tourism administrations to fund your business plans


R1: World heritage tour

R2: Historical relics tour

R3: Traditional Anhui opera tour

R4: Buddhist relics tour

R5: A trip to see the customs of northern Anhui province

R6: A trip following in the footsteps of ancient poets and writers

Venue--Sofitel Grand Park Hotel (Hefei)

Sofitel Grand Park Hotel (Hefei) is the only 5-star European-style hotel in Hefei, Anhui province. It is located in National Hefei Economic and Technological Development Area and surrounded by the Anhui Conference and Exhibition Center, the Pearl Park and the European Street. It’s only 8 minutes walk from the downtown area.

2011 Chinese Culture Tour in Anhui
Address: Fanhua Road, Economic and Technical Development District, Shushan District, Hefei, China (230601)

Organizing Committee 

Organizers: Anhui provincial tourism administration and Hefei municipal government

Hosts: Hefei municipal tourism administration and Anhui Global Tours Co., Ltd. (AGT)

Co-organizers: Anhui Shengzhi Cultural Communications Co., Ltd. (ASCC) and Anhui Global Tours Exhibition Service Co., Ltd. (AGTES)

With special acknowledgement to the Singapore Tourism Board

About ASCC

Anhui Shengzhi Cultural Communications Co., Ltd. is an AGT subsidiary specializing in marketing and advertising. The company’s services cover brand marketing for government agencies and businesses, advertising, public relations, exhibition planning, film making, packaging, and printing. Its rich industry experience and strong expert team ensure consistent quality services.


Anhui Global Tours Exhibition Service Co., Ltd. is a professional exhibition service provider under AGT. Established in 2008, its services include conference program design, registration, Anhui tourism, exhibition design, conference equipment rental and ticketing. A team of experienced staff with excellent organizational skills enables AGTES to run conferences of the highest standard.


19 Feb, 2011 (Saturday) 

Time Event Place

Conference registration

Sofitel Grand Park Hotel (Hefei) 

Opening ceremony

International Conference Room, F1 


Seminar on “Anhui Culture Enriches Tourism”

International Conference Room, F1 


Tea break 

Lobby, F1


Welcome dinner given by Hefei Municipal Government 

International Conference Room, F1 

20 Feb, 2011 (Sunday) 

Time Event Place

Lecture on “the trend of domestic tourism and new business models for travel agencies” 

International Conference Room, F1 

Tea break

Lobby, F1 


"YourSingapore" promotional session

Case studies on tourism destination marketing (interview)

Huangshan Hall, F3


Lunch break



Lecture on how to improve execution in travel agency management

Art appreciation lecture on Suzhou gardens

Feixi county tourism promotional session

Pearl Hall, F4

Huangshan Hall, F3

Jinxiu Hall, F6


Coffee break 

Lobby, F1 


Session on balancing innovation and market awareness

Session on partnership between tourism and airlines

Pearl Hall, F4 

Jinxiu Hall, F6


Anhui Global Tours Co Ltd (AGT) Friendship Night cocktail party 

International Conference Room, F1 

21 Feb, 2011 (Monday) 

Time Event Place

Session for AGT suppliers 

Huangshan Hall, F3 

Session on the mode and development of outbound tourism

Suppliers gather at the lobby of Sofitel Hotel to sign contracts with AGT at its headquarters

Pearl Hall, F4 

Lobby, F1


Appreciation luncheon given by AGT

Huangshan Hall, F3


Closing remarks