Denise Van Outen is stripping down and getting dirty for a new promotional campaign.

The I'd Do Anything judge, who appears to have taken her show's title on as a personal mantra, posed in a bath full of mud in a new photo shoot for Daz Liquitabs.

 Denise Van Outen has stripped of for a new campaign for Daz Liquitabs

An the new face of the label, the blonde, who turns 34 later this month, has also decided to come clean on a rather embarrassing secret.

Denise, who now dates Joseph star Lee Mead, has confessed to having a crush on 76-year-old crooner and Countdown Des O'Connor.

Asked to reveal her hidden dirt, Van Outen said: "I had a massive crush on Des O'Connor."