Designers return to supermodels
(The Wall Street Journal)
Updated: 2006-07-31 17:35
Of course, Moss, Evangelista and other supermodels are celebrities in
their own right -- a fact not lost on Nikon Corp., which chose Moss for its
digital-camera ads precisely because of "all the buzz that comes along with
being Kate," according to Danielle Korn, an executive vice president at
Interpublic Group's McCann Erickson in New York, which produced the ads. Tabloid
newspapers chronicled Moss's recent drug problems, which led to the cancellation
of the 32-year-old model's contracts with Hennes & Mauritz AB's H&M
stores and Chanel SA. (Burberry PLC canceled its fall 2005 campaign with Moss by
mutual agreement. But it is using her again for fall 2006.)
Still, style experts say that models may convey more fashion gravitas and
sophistication than screen actresses.
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