World Cup Song to reach your mobile phone Updated: 2006-05-08 15:49
"Time of Our Lives", the 2006 FIFA World Cup Official Song, is to be released
from BMG Music Publishing on May 12th as part of the official album "Voices",
the same day as the ringtone to be released.
R2G, the company which developed the first centralized legitimate digital
music distribution platform in China, announced on April 28 that it
has obtained the exclusive ringtone distribution rights for China for the 2006
FIFA World Cup Official Song - "Time of Our Lives" from BMG Music Publishing.
This announcement means that the legitimate World Cup Official Song ringtone
will potentially reach millions of Chinese football fans' mobile phones
especially as China currently has the world's largest mobile phone user base
with almost 400 million users - combined with a huge Chinese passion for
football.
The Official Song, "Time of Our Lives" is written by the legendary Swedish
songwriter Jorgen Elofsson who has also written hit songs for Britney Spears,
Westlife, Celine Dion, Kelly Clarkson and Bryan Adams amongst others featured on
albums whose global sales collectively exceed 100 million. It is recorded by
one of the biggest selling groups in the world, Il Divo and will be performed
live by them at the opening of the World Cup opening ceremony on June 9, 2006.
As the leading legitimate digital content distribution platform, R2G will
exclusively distribute the high quality ringtone of this Official Song to a
great number of Chinese Service Providers who in turn with their promotional and
retail efforts will increase the affinity between Chinese mobile phone users and
the 2006 FIFA World Cup. At the same time, R2G will maintain the integrity of
the FIFA World Cup Official Song's ringtone product in the market by utilization
of its proprietary Piracy Monitoring system wherein all instances of unlicensed
distribution will be monitored and uncovered in detail for follow-up action.
As part of a broader influence of the World Cup, the Official Song ringtone
will work alongside the other traditional components like the logo and the
mascot to form a memorable complement to the exciting matches ahead for the
fans.
Scarlett Li, President of R2G stated, "R2G is aiming to promote the
consumption of legitimate digital content in China, and we are committed to get
Service Providers to experience the power of legitimate digital music works by
distributing and maintaining great products to the market. As the No. 1 sports
event in the world, the FIFA World Cup is very influential everywhere, and we
are confident that we will further create more emotional links between the World
Cup and Chinese fans via the ringtone."
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