The 32-year-old is consolidating her comeback by advertising Nikon's Coolpix S6 digital camera, which is aimed at the younger end of the market.

The campaign features the blonde posing in a state of undress, with nothing but the camera.

Nikon confirmed she had been chosen for the role, but would not confirm reports that Moss will earn nearly ¡ê1.5m from the deal or that the contract will run for a year.

The company's website says the digital camera is designed to be "highly appealing as well as easy to use".

Moss's iconic sleek and sexy image was felt to be in keeping with the product, which has a stylish design featuring curved lines.

The slimline point-and-shoot camera has Wi-Fi and can make slide shows with music.

Nikon's campaign involves television, cinema, print, as well as the internet at stunningnikon.com. The announcement comes days after it was revealed that Moss is fronting a new ad campaign for Calvin Klein with Keira Knightley¡¯s ex Jamie Dornan.

The supermodel has been signed up as the face of the brand 14 years after she first appeared in its ads.

She will be featured alongside Dornan in the billboard and magazine campaign this autumn.

The deal, worth a reported ¡ê500,000, proves her career is in better shape than ever following her drugs scandal.

The 1992 Calvin Klein ads which turned Moss into a superstar, when she appeared in a series of black and white shots with a bare-chested Mark Wahlberg.

The Croydon teenager became a household name and continued to work with Calvin Klein until 1999.