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Drumming up support

(China Daily)
Updated: 2010-11-18 09:53

Actress Zhang Jingchu appeared at Esprit's Beijing flagship store in Sanlitun to participate in its Big Bang event, for which giant drums have been placed at 10 main Esprit boutique stores around the world.

The fashion label has challenged its customers worldwide to generate 3 million beats, for which it has committed 500,000 euros for its SOS Children's Villages.

For the past two years, the label has sponsored six SOS Children's Villages in India and the money raised in 2010 will go toward the care of 140 children in Alibaug, India.