The Gulf emirate of Abu Dhabi is prioritizing China as a key market following news that the United Arab Emirates (UAE), that includes Abu Dhabi, is to be accorded Approved Destination Status.
The Abu Dhabi Tourism Authority, a participant of the two-day China Incentive, Business Travel & Meetings Exhibition, that ended in Beijing on Thursday, will establish dedicated MICE (Meetings, Incentives, Conventions and Exhibitions) divisions in its three offices established over a year ago in Beijing, Shanghai and Guangzhou. Abu Dhabi will also appear at the China International Travel Mart in November in Kunming.
"China is going to play a significant role in Abu Dhabi, reaching its goal of attracting 2.3 million hotel guests by 2012's end," says Dayne Lim, product development director of the Abu Dhabi Tourism Authority. "As China is also now a leading world manufacturing powerhouse we will also be looking to increase awareness of Abu Dhabi as a business tourism destination."
Abu Dhabi is the largest of the seven emirates which make up the UAE.