LIFE> Fashion
Stay chic and unique at discreet designer outlets
By Xu Xiaomin (China Daily)
Updated: 2009-05-19 14:28

Shanghai Mart will soon open an International Fashion Exchange (IFEX) to serve as a showroom and trade platform for overseas fashion brands catering to local enthusiasts. The first phase is expected to showcase more than 40 overseas brands in a total space exceeding 2,000 sq m.

Last but not least, Shanghai Mart plays host to a number of designers' studios, some of which double as retail outlets. As fewer people know about the place (many see it, mistakenly, as a trade-fair venue), you also get to enjoy thinner crowds and a much more pleasurable shopping environment.

Spending half a day here all but guarantees two things: you will avoid the crowd, and stand out from it, too.

ID

Add: 3F, 2299, Yan'an Road W., Shanghai Mart

Tel: 6236-1880

To unearth more of the city's hidden shopping gems, check out:

Tian Zi Fang

Add: Taikang Road area (near Ruijin Road) has lots of small designer stores such as INSH and Lavie; Changle Road (between Shaanxi Road and Chengdu Road) features boutiques for imported clothes.

Loft: a number of high street fashion stores.

Add: 283 Jianguo Road W.

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