A pole vaulting champion has run stark naked through the streets of France's capital to highlight his need for sponsorship.
Romain Mesnil took his pole with him for the sprint, which took in Paris's top tourist spots including Montmartre and the Pont des Arts across the River Seine.
In his video, which has been posted on the internet and uses a black square to cover his modesty, Mesnil runs as though he is about to vault the popular attractions.
Reuters reports that the athlete took the usual promotional step after Nike failed to renew his sponsorship deal, despite a silver medal win at the 2007 Athletics World Championships in Osaka.
On his website, Mesnil blamed the global economic crisis for the sports company's decision to stop his backing.