Kids see too many anti-impotence ads: doctors
(Reuters)
Updated: 2006-12-05 16:51
 |
Large Medium Small |
control, and need to be shielded from an advertising onslaught in general, the leading U.S. pediatricians' group said on Monday.
The American Academy of Pediatrics, in a new policy statement, urged doctors, parents, legislators and regulators to limit children's viewing of television and access to the Internet, move some TV ads to later hours after bedtime, and restrict how alcoholic beverage makers promote their products.
"If we taught kids media literacy, you can essentially immunize kids against advertising," said statement author Dr. Victor Strasburger, a pediatrician at the University of New Mexico in Albuquerque.
The average American child is bombarded by 40,000 product advertisements a year in all media ranging from television to billboards created by the $250 billion U.S. advertising industry, said Strasburger, adding that children younger than 8 years are especially gullible.
He said advertisers and broadcasters bear a responsibility to teach and not just exploit child consumers.
"We'd like to see more birth control ads," Strasburger said, "and less ads for erectile dysfunction drugs because it makes sex seem like a recreational activity."
He said there was no evidence that advertising birth control products would increase promiscuity.
The pediatricians group urged the U.S. Congress or government regulators to restrict the airing of erectile dysfunction drug ads until after 10 p.m. when fewer children are watching television.
"I would like to see parents energized and more sensitive to the impact of media on kids," Strasburger said. "If they observed (American Academy of Pediatrics) guidelines to allow children no more than two hours of entertainment media a day, that alone would limit exposure."
Studies have shown a direct relationship between advertising exposure and youths who try smoking or drinking alcohol, he said.
| 分享按钮 |