您现在的位置: Language Tips> News English> Bilingual News  
   
 





 
《华尔街日报》将对手机读者收费
Wall Street Journal to charge mobile readers
[ 2009-09-17 09:23 ]

《华尔街日报》将对手机读者收费
A copy of the Wall Street Journal is seen at an office in New York, July 31, 2007. The Wall Street Journal soon will begin charging people to read the paper on mobile devices such as their BlackBerrys, the paper's owner Rupert Murdoch said on Tuesday.(Agencies)

 

Get Flash Player

The Wall Street Journal soon will begin charging people to read the paper on mobile devices such as their BlackBerrys, the paper's owner Rupert Murdoch said on Tuesday.

The move, which News Corp CEO Murdoch announced at a Goldman Sachs conference in New York, is an attempt to find a new way for the business daily to make more money from an increasingly popular way for people to access their news.

The Journal will start charging for mobile access "in one to two months," Murdoch said.

Under the plan, people who do not subscribe to the Journal would pay $2 a week for mobile access, and subscribers would pay $1 per week. Subscribers to both the print and online version of the paper will get mobile for free.

Charging for mobile access is one of the boldest ways yet that a U.S. newspaper has tried to increase revenue, at a time when falling circulation and print advertising revenue is threatening the survival of many newspapers.

The Wall Street Journal is one of the few US newspapers that has successfully charged for access to news on the Internet.

This year, many U.S. newspaper publishers have been debating different ways to get people to pay for news online. It is unclear if any of them will work.

At the Goldman Sachs event, Murdoch said the environment for advertising is "very much better" than three or four months ago -- a view echoed by a number of other industry executives.

He added that the company was mulling options such as subscriptions and pay-per-view for Hulu, the popular online video destination founded by News Corp and NBC Universal, which is majority owned by General Electric.

 

点击查看更多双语新闻



(Agencies)

《华尔街日报》的所有者鲁伯特•默多克于本周二称,该报不久将开始对通过黑莓等手机终端阅读报纸的读者进行收费。

越来越多的读者通过手机获取新闻,这份商业日报试图借此开发新的盈利模式。美国新闻集团首席执行官默多克在高盛公司于纽约召开的一次会议上宣布了这一决定。

据默多克介绍,《华尔街日报》将在‘一到两个月内’开始对手机读者群收费。

按照该计划,没有订阅《华尔街日报》的手机读者需支付每周2美元的阅读费用,报纸订户为每周1美元,同时订阅印刷版和网络版的读者则可免费进行手机阅读。

手机付费阅读是美国报纸至今所尝试的最大胆的增收方式之一。尤其是在眼下这样的时期,不断下滑的报纸发行量和印刷广告收入正威胁着很多报纸的生存。

《华尔街日报》是美国少数几家成功实现网络新闻付费的报纸之一。

今年,美国多家报纸出版商一直在争论让读者付费阅读网上新闻的各种方式。目前尚不清楚其中是否将有可行的方式。

默多克在高盛公司的会议上称,目前的广告环境比三、四个月前“好了很多”,其他的一些行业高管也持同样看法。

他说,公司正考虑以订阅或按点击付费等方式对人气视频网站Hulu进行收费。Hulu是由新闻集团和通用电器旗下的NBC环球共同创建的。

相关阅读

《西雅图邮报》停印 转为纯电子版

Google拟让更多老报纸“上网”

媒体大亨默多克称报业前景看好

“恶搞版”《纽约时报》称伊战结束

 

(英语点津许雅宁 姗姗编辑)

 

Vocabulary:

mull:to think about carefully; consider(仔细考虑,深思)

pay-per-view:a system requiring that a subscriber pay for each program viewed(按次计费)

 

 

英语点津版权说明:凡注明来源为“英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883631联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
相关文章 Related Story
 
 
 
本频道最新推荐
 
《华尔街日报》将对手机读者收费
27 Dresses《新娘靠边闪》精讲之二
面试回答:为什么你会被解雇?
交通拥堵费 traffic jam fee
Bristol 布里斯托
翻吧推荐
 
论坛热贴
 
经典英语口语,不得不看(推荐)
I chocolate you!怎么翻译?
请教obama演讲里的一句话
 
晒晒小D机器人暴强的翻译
美国校园最in俗语大全