Local govt head calls for greater development of area's creative businesses

During the 13th China (Shenzhen) International Cultural Industries Fair held in Shenzhen, Guangdong province, from May 11 to 15, the coastal city's Futian district held 30 special events at the main venue and 10 subvenues.

The Futian section of the event, with the theme "creativity refines life; culture leads the future", promoted the district's cultural industry to the world.

Gao Shengyuan, head of the Futian district government, visited the district's pavilion at the Shenzhen Convention and Exhibition Center on May 11. He called for exhibitors to develop Futian's cultural and creative industry. Testing a virtual reality headset at a company's booth, Gao said the combination of modern technology and traditional industries creates endless possibilities and opportunities.

He added that Futian is determined to seek development through innovation. The district is home to many design firms and the industry strives to become a benchmark in the global arena.

Centering on new materials, new technology and new thinking, the Sino-Finnish Design Park in Futian put forward its design 4.0 concept, which it expects to become a standard in the local design industry.

During the fair, over 20 guests from different industries around the globe were invited to discuss cooperation and product and service innovation in the design industry at the Sino-Finnish Design Park subvenue.

A group of well-known design institutions from Germany, the United States and Denmark with studios in Futian were introduced at the Tianmian City of Design subvenue.

Artworks exhibited at the 2017 Impression Poland Poster Exhibition were displayed at the Futian Commerce Space.

At T-Park SZ-HK Film Creative Park, residents enjoyed a Sino-United States multimedia and digital image training session and an open-air film screening.

Outstanding works from the 120-year-old La Biennale di Venezia arts organization were also presented.

The "tour of art, fashion and life" co-organized by the Italian Fashion Association offered residents easy access to international fashion trends.

At the third International Shenzhen Auto Culture Festival, 200 of the most loved sports cars, vintage cars and motorbikes from around the globe gathered in Futian, creating an automobile feast for audiences.

During the cultural industries fair, creative design projects with proprietary intellectual property rights were promoted to showcase Futian's intelligent manufacturing.

Shenzhen ESUN Exhibition presented a mobile museum by employing 3-D scanning and display technology.

Shenzhen SunupCG showcased interactive and entertainment camera devices that enable users to quickly blend into various types of interesting backgrounds.

Yanrui Culture Medium presented a new application model for VR technology in construction, which, with higher rendering speeds, can better provide real-time VR scenes, thus facilitating more in-depth communication between architects and clients.

Treasures that best represent craftsmen's spirit were shown at the Futian pavilion and other subvenues. Among them were blue amber from the Dominican Republic, intricate artifacts and enamel vessels from the imperial court of the Qing Dynasty (1644-1911).

Futian has seen robust growth in its cultural and creative industry, with its added value growing 8.7 percent year-on-year to 31.28 billion yuan ($4.6 billion) in 2016.

Creative design - mostly construction, decoration, fashion and industrial design - accounted for over 70 percent of the added value of the cultural and creative industry.

Futian is home to 25 of Shenzhen's top 100 cultural and creative enterprises.

Shenzhen Daily provided the story.

(HK Edition 06/09/2017 page1)