It's a mad AD world
Updated: 2012-02-16 07:21
By Doug Meigs(HK Edition)
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Tony Hon (left) and Stephen Chan (right) both worked for major international ad firms before launching their own company in Hong Kong. Both have previous experience producing ads for infant milk formula and first-hand flat sales, which are facing increased government scrutiny. Photos by Doug Meigs / China Daily |
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Mark Ringer is the Executive Creative Director of TBWA's Hong Kong office. He has observed that advertising market differences often depend on local culture. |
Pervasive advertisements play a significant role, shaping Hong Kong's urban landscape. They also play a role in shaping society as a whole. When advertisements proved misleading, the government proposed new regulations aimed at specific industries. Some problems however are not easily remedied. Doug Meigs reports.
(HK Edition 02/16/2012 page4)