Dr Robert Chung Ting-yiu is the Director of the Public Opinion Programme(POP)at the University of Hong Kong.

Dr Chung is very well-known for his impartiality and professionalism in collecting, studying and interpreting public opinion in Hong Kong, and is one of

the most highly respected researchers in the region.

Dr Chung has conducted more than 1,000 surveys, covering electoral studies, policy issues - all widely covered by media.

HKIM is pleased to have

Dr Chung as our speaker in an upcoming new seminar called "The Opinion Research IQ". For more details of the seminar, please kindly refer to the table at the right hand side. Three main areas will be covered in the seminar.

Knowing Your Company Research Objective

Different kinds of companies need to conduct different kinds of research programs. This seminar explains the specialties of

different research methods and helps participants find the one that is most suitable. Essential skills in analyzing research result, and interaction between public opinion and the research results will also be included in the seminar.

Keeping Your Research at International Research Standards

Keeping the research at international standards is vital to your company and brand image. This seminar will cover the responsibilities of an international research organization and rights of a client.

Company Exposure with Research Result: Brand Building or Ruining Your Brand?

Media will report only what is newsworthy. Thus, most of the research result reporting will be selective and biased. This seminar will analyze some special cases of selective disclosure of research findings and appropriate handling tactics.

HKIM

(HK Edition 04/29/2010 page2)