The Hong Kong Institute of Marketing (HKIM) is always providing practical and diversified activities for marketers to adapt to ever-changing markets. In November, HKIM will organize a useful workshop named "Winning Businesses with Storytelling", which is suitable for all marketers. This informative workshop will be conducted by renowned director Mr Alfred Cheung.

The purpose of this 1-day workshop is to let participants understand the power of storytelling and the skills in utilizing it. No matter which industry you belong to, good communication skills can definitely increase the efficiency of your production and the chances of winning business. Even after knowing the importance of communication skills, if you are still using a traditional way of speaking, it can easily lead to a boring conversation and thus an inefficient, ineffective discussion. Using storytelling skills is an effective and interesting way of communication. As you can imagine, a story is always full of interesting steps and surprises. As a result, listeners will never be bored. Within the workshop, speaker Mr Alfred Cheung will teach participants how to change boring messages into interesting stories and then arouse listeners' interest. Mr Cheung will also cover the important required presentation skills for storytelling and the criteria of being an excellent storyteller.

We are honored to have Mr Cheung as our workshop trainer. He is a well-known director, actor, scenarist and producer in the movie industry, who has participated in the production of over 60 movies within his 30 years of experience. In recent years, Mr Cheung has developed drama training workshops for many different industries in providing professional training in presentation and communication skills. In this time, he has conducted training sessions in many top-tier corporations, such as Tao Heung Holdings Ltd., The Hong Kong Jockey Club, Hong Thai Travel Services Ltd., Swire Coca-Cola HK Ltd, to name several.

The "Winning Businesses with Storytelling" workshop

is suitable for officers who frequently need to communicate with customers and colleagues, for senior management officers who would like to improve their relationships with staff and for public relation officers.

Please refer to the following table for more details of the workshop.

If you want to know more about the workshop and other HKIM activities, please don't hesitate to contact Mr Derek Ng at 2104 2280

(HK Edition 10/29/2009 page3)