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Kindel said the switch took him by surprise: "Everyone was expecting it would be staged maybe in London or New York or Los Angeles," he said.
Explaining Vienna as a venue, Jermaine Jackson told "Larry King Live" on Friday that his brother loved the city and "loved castles."
After Kindel organized a Jackson remembrance held last month outside a mothballed nuclear power plant west of Vienna, Jermaine Jackson spent a few hours touring Schoenbrunn, which his brother also had visited.
"He was really fascinated and said, 'This is a really royal and ideal place for such a tribute to Michael,'" Kindel told the AP.
The majestic yellow palace and its sprawling, sculpted gardens are nothing like Los Angeles' Staples Center, where a big Jackson memorial was held last month, Kindel said.
"You can't compare it with a real historic palace which was built hundreds of years ago," he said in his downtown Vienna office.
"This is not Disneyland," Kindel said. But he added: "There's a zoo, there are parks ... I think (Michael Jackson) would like the site. It's a little bit like Neverland, but much bigger."