
Tokyo's subway authority will allow a station advertisement featuring a nude
and pregnant Britney Spears, officials said Thursday, dropping an earlier plan
to censor the photo.
HB Japan Inc., publisher of the Japanese edition of Harper's Bazaar, plans to
rent ad space at the posh Omotesando station next week to promote its October
issue with Spears posing naked on the cover.
The ad, in which Spears bares her belly but covers her breasts with her
hands, is the same one used in the August issue of the magazine's U.S. edition.
The 24-year-old pop star is pregnant with her second child.
Tokyo Metro Co.'s obscenity screening team had initially raised objections to
the nudity and asked HB Japan to modify the photograph during negotiations last
month.
The publisher reluctantly agreed to blacken out the image from the waist down
¡ª covering most of the singer's belly and thighs ¡ª but had planned to write in
the black space: "in this place we are not allowed to exercise the same level of
freedom of expression as the original Harper's Bazaar."
But on Thursday, Tokyo Metro said it would allow full presentation of the
photo as an exception to its obscenity rule, saying it understood the
publisher's intention was to portray a happy mother ¡ª not to be sexually
explicit.
The magazine's deputy chief editor, Kayoko Higashino, welcomed the move. "I'm
glad the subway officials understood the meaning of the photo," she said.
Before the reversal, Higashino had called the restriction "ridiculous,"
saying Spears would look "like a chubby woman" and not someone who is pregnant.
In principle, nudity is not accepted in ads in subway cars and stations, said
Tokyo Metro spokesman Tatsuya Edakubo.
"Our earlier request to cover the photo from the waist down was because of
nudity, not because we had anything against pregnant women," he said, adding
that officials later decided that censoring the photo would be inappropriate.
The Omotesando display will include 50 posters for the fashion magazine, five
of them of Spears.