Bag the Elephant:How to Win and Keep Big Customers
Publisher:Bard Press (September, 2005)
Dimensions: 9.4 x 6.6 x 0.8
Bag the Elephantis more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.
Steve Kaplan has successfully intertwined his vast experiences with a set of sensible protocols, giving business tools to companies on a long term vision for success -- real success -- big success -- well planned success.