Corporate responsibility can enhance credibility Qin XiaoyingChina Daily Updated: 2006-03-02 05:47
Three very different stories I heard recently have impressed me deeply for
the same reason: the understandings of corporate responsibility they contained.
First, a Danish businessman told me that he has to fill three forms and send
them to his company's head office every year. One is a form stating assets and
liabilities. The second is a financial statement. The third is form assessing
the firm's corporate responsibility.
The corporate responsibility form is a novelty to many Chinese entrepreneurs,
though they are of course familiar with the first two.
In the second story, the leader of a Chinese firm that invested in an African
mine tried his best to pass the buck after a mine disaster. A senior Chinese
Foreign Ministry official, who happened to be present and could not tolerate the
irresponsible attitude any more, snapped: "Please bear 'humanism' in mind!"
Third, I was told by a friend of mine who works at the Working Committee of
Taking Care of the Younger Generation that a substantial portion of their funds
come from a donation by a big domestic company.
The three seemingly unconnected stories point to one question: Chinese
enterprises, while pursuing profits, should make efforts in advancing corporate
responsibility.
Chinese enterprises have been through two phases since the late 1970s when
China began its reform and opening up. First, they earned and saved money, and
second, they expanded. In economic terms, primary accumulation and resources
reorganization.
It is now imperative for Chinese enterprises and entrepreneurs, now
possessing sufficient economic strength and experience, to enter into a new
phase "enterprise citizenship." This means that the enterprise as an economic
entity should enjoy the rights enjoyed by the average citizen, and also fulfil
its obligations and responsibilities to society just like the average man in the
street.
It is hard to imagine an "enterprise citizen" just turning away from society
and shunning its obligations after it has reaped fat profits by tapping
resources that belong to the whole of society. There will be grave consequences
if Chinese enterprises lack awareness of "enterprise citizenship" and remain
ignorant of their social obligations and responsibilities.
As a matter of fact, some morbid occurrences frequently seen today are
closely associated with this lack of "enterprise citizenship" awareness.
We see frequent defaults on payment to migrant workers, many coalmine
disasters, use of child labour, discrimination against female workers, worsening
environment arising from illegal over-tapping of natural resources, harmful food
made from substandard materials, and so on.
Behind all this is an exclusive pursuit of profits by companies, who are
giving up on credibility and corporate responsibility and cutting production
costs to an unreasonable minimum, helped by other factors such as lax
supervision from relevant government departments and corruption.
We are now promoting a market economy. But a market economy does not mean a
market society. All people who possess working capabilities are instrumental to
a certain degree. But humans are not machines without blood, flesh, feelings and
ethical codes
There should be absolutely no room for "sweat shops" now that we are engaged
in the building of a harmonious society based on the principle of people coming
first.
Enterprises' obligations fall into two categories internal obligations and
external ones.
Internal obligations include reasonable systems of working hours, rest and
leave, proper relationships between labour and management, labour rights,
improvement of working conditions, various kinds of social security guarantees,
pay increases, sexual equality, support for female workers during pregnancy and
child birth.
External obligations can be sub-divided into three aspects. First,
enterprises should extend their tools such as telecommunications and information
technology into backward areas, and their work should tilt in favour of
disadvantaged groups.
Second, enterprises should stick strictly to ethical codes and behave
themselves, trying to bring about harmony between humans and humans, humans and
society and humans and nature.
Third, enterprises should do their best to support undertakings of common
good.
In the final analysis, social obligations and responsibilities will not feel
like a heavy burden on the back of enterprises if the importance of fulfilling
them is brought home. Moreover, the fulfilment of these obligations and
responsibilities constitutes a powerful engine for the future development of the
enterprise. This is because the implementation of the obligations helps elevate
an enterprise's reputation and boosts its image among citizens, helping promote
its brand. This is a priceless intangible asset of an enterprise.
The raising of the issue of corporate responsibility and the shaping of
enterprise citizens are an expression of the inherent logic of China taking the
road of a "new-type industrialization," and also an expression of social
justice.
We witnessed the birth of the UN Global Compact in 1992, which contains nine
corporate obligations including abolishment of child labour. We were glad to see
the release of the Beijing Declaration on Chinese enterprises' social
obligations and responsibilities signed by more than 100 Chinese enterprises in
September 2005, and also the Declaration of Enterprise Citizenship in November
of the same year.
Now, I would like to ask Chinese entrepreneurs: Can you confidently fill out
the form for your social obligations when it is put on your desk today?
The author is a researcher with China Foundation for
International and Strategic Studies.
(China Daily 03/02/2006 page4)
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