Half white-collars keep blogs, privacy top theme
Updated: 2006-02-21 08:37
Blogging has increasingly become more popular in China, with 52% of
white-collar workers now keeping weblogs (blogs) according to CBP Career
Consultants Co., Ltd., a leading career consulting firm in China.
Unlike western bloggers who often focus on news
and politics, the Chinese white collar bloggers see complaining alongside office
and personal gossip as their priorities, according to the survey.
Pictures from the
Web log of a woman from Shanghai who goes by the pseudonym Mu Mu.
According to the findings of a blogging survey conducted by CBP among
white-collar workers in China's four largest cities - Beijing, Shanghai,
Guangzhou and Shenzhen - 52% responded they already had a blog, while another
28% said they plan to begin a blog in the near future.
"Weblogs have become the fourth online channel for Chinese people to
communicate with each other, following email, bulletin board systems (BBS) and
instant messaging tools such as QQ and MSN Messenger," Bian Bingbin, President
and Chief Career Consultant with CBP Career Consultants, told Interfax Monday.
"Blogging is now a lifestyle habit for more and more Chinese white-collar
workers, with a majority updating their blogs once every three days on average,"
Writing complaints and criticism has become a major content theme for
white-collar bloggers - survey statistics show that 28% "always make aggressive
and critical comments on their weblogs." A brave 60% of white-collars bloggers
criticize their boss on their blogs.
"Chinese white-collars workers, under the stress of life and work, have made
blogging another platform to relieve their emotions and also express their
personal opinions in public," Bian said.
Although 67% of white-collars bloggers write about their private lives, only
27% make their blogs completely public. 41% of the survey respondents said they
chose MSN Spaces to host their weblogs, citing the option to limit access to
users on the bloggers MSN contact list as a main reason for choosing Microsoft's
free blogging site.