Online surfers continue a big search for fun Entertainment is one of the
biggest reasons people go online.
Updated: 2005-12-26 09:24
A look at the top Internet searches in China for the year proves that the
country's 103 million Internet users just want to have fun.
Top 10 keyword searches on Baidu.com in 2005
2. "Super Girl" (Chao Ji Nu Sheng), the televised singing competition similar
to "American Idol" was widely watched across the country
3. "Fairy Tale," a pop song by a Malaysian singer
4. QQ, the most popular online chatting software
5. Li Yuchun, the winner of "Super Girl"
6. "Dae Jang Geum" or "Jewel in the Palace," a South Korean TV series
7. "The Myth," a movie starring Jackie Chan
8. "San Jiang," an educational program for members of the Chinese Communist
9. "Kill the God," an Internet novel
10. O2jam or Jing Yuetuan, an online music game.
Top news searches
1. Shenzhou VI
2. Bird flu
3. Ba Jin, a legendary author who died in October
4. Liu Xiang, the Shanghai native who won a gold medal in the 110m hurdles at
the 2004 Olympics in Athens, Greece
The top searches show people crave information about popular things and want
it before newspapers, magazines and TV can provide it.
It also shows people are attracted to a growing amount of content that is
only available online such as games, novels and Mp3.
Hot topics in the Internet industry
China published a guideline on news Websites in September to better regulate
the sector and prevent false or distorted information from spreading online.
Meanwhile, it also urged Websites to register for tightened regulation. For
example, Intel China's Website was blocked last week due to a delay in
registering.The online diary is the most welcomed Web 2.0 application. Big names
like Sina, MSN, Blogcn, Hexun and Tianya have launched services in the country.
By the end of November, a total of 36.82 million blog Websites have been
established. Another 16 million have written blogs, meaning every blogger has
2.3 blog Websites on average, according to Baidu.
In the initial stage, Web 2.0 firms needed capital from venture capital
companies, like IDG and Softbank, which invested in Ctrip, Baidu and Alibaba.
Some blog service providers and multimedia online magazine publishers have
received funding ！ about US$10 million each ！from VC firms.
Hot topics in telecommunications
IPTV ！ Internet protocol television in the complete form. The service,
representing the convergence of Internet, television and telecom networks, is
expected to be adopted next year.
UTStarcom and Siemens claimed they have kicked off trial IPTV services in
But questions remain, who has the right to stay in the sector: telecom
operators or media groups?
3G ！ Still the hottest topic. Every one says licenses will be issued next
year. People said the same thing one year ago and nothing happened.
Cun Cun Tong ！ Means fixed line phone coverage in every village in China. By
the end of October, the network covered more than 96 percent of villages and the
whole project will be finished by the end of this year. After that, more than
800 million peasants will be able to make a simple phone call.