McDonald's considers reforms for Chinese tastes (Xinhua) Updated: 2005-11-09 08:54
McDonald's is considering the change of its mode of business in China to better
adapt to the diversity of Chinese tastes, according to a Chinese newspaper.
It will divide its business in China into four zones, increasing the east and
central zones on the basis of the previous two zones of the south and north, the
First Financial Daily reported Monday.
Jeffrey Schwartz, newly-appointed president of McDonald's China, said 80
percent of the menu of the four zones will be the same andother 20 percent are
allowed to be different in order to reflect the regional tastes.
He also said McDonald's will open outlets in more areas in the future to make
McDonald food accessible to more customers.
According to sources with McDonald's China, the first McDonald's automobile
restaurant will open in Dongguan of south China's Guangdong Province in
December. More of such outlets will open in all the four business zones in the
future.
Analysts here say the reform is necessary for McDonald's to maintain its
popularity on the Chinese market. As Chinese people become more careful about
nutrition of food, McDonald's must prove its foods are pleasing both to their eyes
and stomach.
McDonald's competitor KFC, which opened its 1,500th restaurant in China last
month, has introduced a series of Chinese food into its menu and removed potato
chips from set-meals.
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