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The makers of Japan's favorite instant ramen
noodles will soon be airing a commercial that's truly out of this world.
Starting next month, Nissin Food Products Co. will film a promotional
spot on the International Space Station for Cup Noodle, featuring a sales
pitch by a hungry Russian cosmonaut.
The commercial will air in Japan in November as part of Nissin's "Cup
Noodle No Border" campaign, according to a statement Wednesday by Japan's
space program, the Japan Aerospace Exploration Agency, or JAXA.
Space Films, a venture business set up by JAXA
that specializes in space images, will send a high-definition
camera to the space station
aboard a Russian rocket launch Oct. 1 and direct the filming from Russia's
Mission Control Center outside Moscow.
The project is part of Japan's push to develop commercial spin-offs to
its space program. JAXA did not say how much the commercial would cost,
but the agency will be leaving the camera at the space station in the hope
of shooting more advertisements.
This is not Osaka-based Nissin's first encounter
with the final frontier. In 2002, it announced plans to make "Space Ram,"
a ramen noodle that homesick
Japanese astronauts can eat in zero gravity.
Nissin - which incidentally also makes U.F.O. brand instant noodles -
is credited with revolutionizing the world's eating habits when chairman
Momofuku Ando invented the instant noodle in 1958.
The company is now the world's biggest maker of the instant noodles,
selling 20 billion packs a year. Japan wolfed down 5.4 billion of those in
2003, or about 42 packs for every man, woman and child.
JAXA expects high demand for
its remote-controlled space camera from companies looking for extraterrestrial publicity
and from educators and broadcasters looking for unique pictures of outer space
or shots of Earth.
(Agencies) |
日本著名的方便面生产商不久将在外太空播放它的广告片。
从下个月开始，日清食品有限公司将把国际空间站作为“杯面”产品宣传片的拍摄地，一位饥肠辘辘的俄罗斯宇航员将会在广告中推销产品。
根据日本太空发展署本周三发布一份声明，该广告将于11月在日本播放，作为日清公司推出的“杯面无边”活动的一部分。
日本太空发展署成立的“太空电影”投资公司负责拍摄这个广告，该公司专门从事太空图片的拍摄。“太空电影”公司的高清晰度摄像设备将搭乘今年10月1日即将发射升空的俄罗斯运载火箭前往国际空间站。有关工作人员将在位于莫斯科郊外的俄罗斯航空任务控制中心指挥拍摄。
该项目是日本发展航天项目商业效应的一部分。日本太空发展署没有透露拍摄这个商业广告的费用，但是太空发展署将会把摄像机留在空间站，希望能够拍摄更多的商业广告。
这并不是大阪日清食品有限公司第一次和太空亲密接触。2002年，该公司就宣布计划生产“太空面”，一种能够让想家的日本宇航员在失重状态下可以吃的方便面。
日清食品有限公司还顺便生产飞碟牌方便面。1958年，日清公司创始人安藤百福先生发明了发便面，该公司被认为革命性地改变了整个世界的饮食习惯。
日清公司现在是世界上最大的方便面生产商，每年的销售量为200亿包方便面。2003年一年，日本人就吃掉了54亿元方便面，约合成人和孩子每人42包一年。
日本太空发展署希望有更多的公司用它的遥控太空照相机在太空做宣传广告，也希望有教师和广播公司需要有关外太空和地球的特殊照片。
（中国日报网站 薛晓文译） |
Updated: 2005-09-26 08:31
