Super Girls: a double-edged sword for Chinese
By Guan Xiaomeng (Chinadaily.com.cn)
Updated: 2005-08-31 15:18

Among the critics, some pundits denounced "Super Girl" as vulgar because the cut-throat contest drove numerous crazy fans to swamp into the public to rally votes for the favorite "Super Girl" who may not be talented at singing at all, leaving chaos in public and creating lots of truant players.

However, "Super Girl" has become irreversible social phenomena after all, behind which an underlying social causes must be there.

First, a drastic change in aesthetics of young people is getting underway. "Super Girl" cracked down the traditional "beauty-dominated" entertainment program by welcoming all girls who just want to sing instead of merely good-looking girls.

Then the 2005 "Super Girl" took on a new look with nearly all the beautiful and lovely super girls in traditional sense kicked out in earlier rounds. Instead, it was the transgender looking Li Yuchun from Chengdu and Zhou Bichang from Hunan who claimed two of the final three with Li who earned 3.5 million votes all over the country by her idol-like neutral image crowned the top super girl.

Professor Yu Guomin at the Renmin University in Beijing pointed out that it is a result of free market economy. This is to say that in today's increasingly diverse world, ego worshiping has become a symbol of one's existence, through which one's personality and characteristic are fully displayed instead of drifting with the tide. This helps people know what they like and what they want in this free and competitive society.

Moreover, just think twice why this "vulgar" entertainment TV show became so popular as to cast shadow onto the benchmark Spring Festival Eve gala party of CCTV? It is much worth considering. TV programs are competing for audience by doing polls gathering the audiences' favorite programs and "Super Girl" succeeded in this by letting audience have the final say who is their favorite super girl.

By contrast, quite a lot of other entertainment programs mainly star celebrities, suiting part of the people's tastes, rather than most people's, except for that they are much more professional.

Anyway, the "Super Girl" phenomena are reflections of the progressing social lives; people tend to enjoy their lives in their own ways. And each emergence of new social phenomena deserves our close attention by welcoming their good sides and solving the problems accompanying them.

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