Korean popular male artiste Rain who swept Asia recently, had gain
popularity among both male and female fans. Due to his popularity, it has
changed the initial plan of Pepsi which does not intend to offer Korean
artistes to be Pepsi's ambassador. Now they have changed their mind to
offer a high price to invite Rain to be its new "blue blood".
For the past 2 years, Pepsi had spent enormous amount of fund in search
of the world popular mega stars, offering them to be its ambassador. They
include Soccer stars : David Beckham, Taiwan popular Idols F4, Jay Chou,
Hong Kong stars Edison Chen, Nicholas Tse, Louis Koo etc. Now with the
recent up and rising Korean star Rain, Pepsi is quick to put him in its
list.
According to source, Pepsi has recently sent a
representative to fly over to Korea to discuss details with Rain and they
were about to sign the contract. When the reporter called Pepsi's spoke
person Ms Li to verify
about this matter, she didn't deny, adding that "At this point, we can't
reveal yet". Also according to source, Pepsi shall be the Sponsor of
Rain's October concert in Hong Kong, but Rain's Hong Kong Manager Ms Chan
Ka Ying responded "At this moment, it's not convenient to talk about this,
there shall be announcement shortly!"
As the old Chinese saying "One mountain cannot be ruled by several
tigers", Pepsi has somehow created an internal competitions, as Rain's
rising popularity is getting strong, Jay having the same feature of
"single eye-lid" as Rain, his status has somehow been affected, there's a
rumour that the skin product brand DHC has the intention to switch from
Jay to Rain to be their ambassador, in order to capture Korea, Japan,
China market to expand their business.
Besides being popular for his R&B songs and dance steps, Rain's
lead role in "Full House" had also emotionally touched many Asian women
hearts, he has even successfully penetrated into the Mainland China
market, the most difficult task. His recent Beijing concert had caused a
tremendous hit, resulting in creating "Korean Fever" in Mainland China.����
(CRI) |