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Real plan theme parks in Miami and Beijing
(Reuters)
Updated: 2005-08-06 21:17
MADRID: Real Madrid plan to construct branded theme parks in Miami and
Beijing as part of a strategy to expand and develop marketing opportunities
across the globe.
¡°We are in negotiations with the mayors of Miami and Beijing to create two
theme parks,¡± Real Madrid president Florentino Perez was quoted as saying in
Spanish sports daily AS. ¡°They will become the focus for the legions of Real
Madrid fans in the powerful and heavily populated countries of the United States
and China.¡±
Real are also planning to include a theme park in Madrid at their new
training base which is under construction in Valdebebas near the city¡¯s Barajas
airport. AS reported that the club are aiming to have all three parks in place
by 2008.
Real recently returned from an 18-day tour of the US and Asia which was
reported to have earned the club some US$25mil.
Last month Perez said that Real¡¯s income had increased by 250% since he took
over as president five years ago and that the club had overtaken Manchester
United as the biggest earner in world soccer.
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