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NBA Jam Van makes first-ever overseas tour to China
(Xinhua)
Updated: 2005-07-28 18:51 NBA Jam Van, the NBA's
premiere interactive touring program, makes its first ever overseas tour to
China in Shanghai on Thursday.
The 8,175km journey will last over two months, cover 11 Chinese cities,
including three municipalities and six provinces in its quest to bring the NBA
experience to fans all over China.
The Chinese edition of the NBA Jam Van is a tailor-made, 16-meter truck which
transforms into 600 square meters of free basketball activities allowing fans of
all ages to play like the pros.
In addition to jamming slam dunks and sinking three-pointers ontwo basketball
areas with three different size baskets, fans can participate in a wide array of
interactive off-court activities, including video games, player measure-up areas
and other displays,and a giant video wall featuring the NBA action and
highlights.
"NBA Jam Van allows us to bring an authentic NBA interactive experience to
many parts of China we have never reached before," said Mark Fischer, Managing
Director of NBA China.
"This traveling event will enable us to touch hundreds of thousands of fans
via the fun and exciting Jam Van elements. With the continued support of our
partners in this event, we look forward to expanding the reach of the NBA Jam
Van in China even further in coming years." he added.
The touring NBA Jam Van festival will leave Shanghai on Sunday,and visit
Nanjing (August 4-7), Hangzhou (August 11-14), Fuzhou (August 18-21), Guangzhou
(August 25-28), Dongguan (August 31), Shenzhen (September 3-4), Chongqing
(September 9-11), Chengdu (September 16-18), Wuhan (September 23-25) and Beijing
(September 29-October 2).
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