Shanghai-based private budget carrier Spring Airlines made its maiden flight yesterday, becoming the newest player in China's fledgling aviation market. (Newsphoto)

Shanghai-based private budget carrier Spring Airlines made its maiden flight yesterday, becoming the newest player in China's fledgling aviation market.

At 8:50 am, an Airbus A320 jet took to the sky from its base at Shanghai's Hongqiao Airport with 180 passengers on board, arriving about one hour later in the eastern coastal city of Yantai in Shandong Province.

Backed by the Shanghai-based Spring International, one of the country's largest travel agencies, the airline is one of several privately owned operations to set up in China following the launch of the Tianjin-based Okay Airways - the nation's first private airline - in March.

Like Okay, Spring avoids more heavily travelled routes such as Beijing-Shanghai, focusing on niche markets for tourists and business travellers.

Its budget fares "are to meet travellers' demands, " the airline said in a statement.

As a promotion, Spring offered a 199 yuan (US$ 24) fare for its maiden flight between Shanghai and Yantai, much lower than tickets offered by other airlines which range in price from 700 yuan (US$85) to more than 1,000 yuan (US$120). 

"The fare is much cheaper than those of the other airlines," said Zhang Junyu, a management consultant in Shanghai who booked a ticket yesterday. "Flying Spring Airlines saves me a lot."

To keep operating costs low, Spring sells tickets exclusively from its website and offers only bottled water instead of onboard meals. However, insiders say it will take time to see whether Spring can be as successful as other low-cost operations like Ryan Air in Europe and Southwest Airlines in the United States.

Low cost airlines are still in their infancy in China, said an official from the General Administration of Civil Aviation of China (CAAC).

"Considering the limited opportunities to control operation costs, it is hard to establish a low-fare, no-frills operation in the existing environment, particularly in the context of rising fuel prices," said an official from the administration's pricing department, who gave only his surname, Deng.

He said both the so-called low-cost airlines and other major airlines must compete on the basis of the existing pricing system.

According to CAAC regulations, on some tourist routes carriers can set their own ticket prices based on market demand.

For other busier routes ticket prices must adhere to CAAC guidelines. "We haven't seen the impact of Spring's low fares upon other airlines," Deng said. The administration, the industry watchdog, will intervene in the airline's pricing policy if there are justifiable complaints from its rivals, he added.

Besides reducing costs, Spring also expects to draw on the large pool of customers from its parent company to achieve efficiency by keeping its flights as full as possible.

"We expect the load factor can be maintained above 85 per cent, compared with the industry average of about 68 per cent," said the company's spokesman Li Weimin.

(China Daily)

maiden flight : （处女航）

niche: a position particularly well suited（适当的位置）

no-frills: characterized by the absence of inessential features（不提供不必要服务的）