|
Going after smokers' sex lives
(Agencies)
Updated: 2005-07-02 09:39
LONDON - The British government launched a series of tough anti-cigarette
adverts Friday with the message that smoking is bad for your sex life because it
makes men impotent and women ugly.
A section from a
poster which will form part of Britain's government's 'Smoking damages
your sex life' campaign which is launched July 1, 2005. The British
government launched a series of tough anti-cigarette adverts on Friday
with the message that smoking is bad for your sex life because it makes
men impotent and women ugly. [Reuters] | The campaign is designed to target young Britons' fears about their sexual
attractiveness -- an area the government says is more effective than
highlighting general health concerns.
One ad uses a burning cigarette end between two "fingerlegs" as a metaphor
for a penis with the strapline "Does smoking make you hard? Not if it means you
can't get it up."
Another targets women saying cigarettes lead to premature skin aging and
warns that smoking causes "cat's bum mouth."
"We know 70 percent of smokers want to stop smoking, however, with younger
people, fears about attractiveness and fertility can be a stronger motivation to
quit than fears about health," said Public Health Minister Caroline Flint. The
government says smoking increases the risk of erectile dysfunction by around 50
percent for men in their 30s and 40s and that up to 120,000 British men in this
age group were impotent as a result of smoking.
A recent survey by NHS Smoking Helpline also found two-thirds of young men
and women, and over half of smokers, said smoking reduced sexual
attractiveness.
|
 | | | Demi Moore: conquer aging with baby | | |  | | | Lin Chih-ling injured in horse fall | | |  | | | Jolie adopts Ethiopian AIDS orphan | | |
|
 |
|
|
|
|
Today's
Top News |
|
|
|
Top Life
News |
|
|
|
|
|
|
|
|
|
