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Internet advertising booming says research firm Leading internet research firm Shanghai iResearch Company recently published statistics which show a tremendous growth of online advertising in China. iResearch statistics follows Internet advertising revenue between the years 1998 to 2004 and then projects figures for 2005 and 2006. The statistics show that growth has been rising at an exponential rate. In 1998, Internet advertising was only a 0.3 billion yuan per year industry. Between 2003 and 2004, internet advertising increased 75.9 percent in revenues, reaching 1.9 billion yuan (about $230 million US). Revenues are projected to continue rising through 2005 and into 2006. By 2006, iResearch estimates that Internet advertising will be a four billion yuan industry. Advertising on the web has become so profitable that it has become the main source of earnings for Internet media, such as Sina Online. Sina Online reports that the substantial expansion is due to the steady progress of the Internet itself. Additionally, the amount of Internet users is increasing day by day in China. Aware of these changes, advertisers have adjusted their focus from traditional means of marketing, such as newspapers and television, to the World Wide Web. New formats of advertisements are appearing everyday, as are various products featured in advertisements. Sina Online reports that automobiles and real estate are two rapidly growing domains. |
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