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China builds credit system in children's food industry
(crienglish.com)
Updated: 2005-04-11 16:08 China is establishing a system to cover the credit
record and management of companies that sell children's food in the country. The
move is intended to give consumers easier access to information about the
companies who make the products before they buy. Our reporter Xiaoyu has more.
Trial work on the project began a year ago for children's milk powder and
rice flour.
Wang Baiqin, with China's Institute of Children's Food, says setting up
archives is essential to building a good credit system.
"The two archives, one recording the internal management of the company and
the other, the credit record of their products, are a must in the upcoming
credit system of children's food security."
The first archive is aimed at motivating a company to improve and regulate
production and information management.
The second archive includes information on whether the company's products and
sales meet national standards. It also includes market and customer feedback.
When the credit system officially starts next April, credit records will only
be published by authorized organizations and will be available to both the
enterprises and the customers.
The new system is not legally required, but Wang Baiqin believes it will help
qualified companies improve their reputations and make them more competitive.
She says the government decided on the new system after it was discovered
that poor management in the industry was leading to unsafe products and
malnutrition in children.
"China's children's food industry has been poorly managed because it's hard
to define children's food which covers many sectors. As a result, questionable
companies have been producing food that threatens children's safety. So it's
hoped the new credit system will help regulate a disordered market by giving
consumers the product information they need to make informed purchases."
After the systems's first year in trial, some problems were found. But, Wang
Baiqin says more support from the government is now expected so that information
collecting will go smoother.
The Institute of Children's Food is also defining what can be called
children's food from a more scientific perspective in order to guarantee a more
regulated industry.
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