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Snazzy logo sought for Forbidden City
By Liu Weifeng (China Daily)
Updated: 2005-02-04 02:13

China's biggest museum is seeking a new logo.

Officials from the Palace Museum are offering nearly US$10,000 first prize money to the designer who comes up with an eye-catching emblem. So far, thousands of candidates from around the world have sent in their designs. The winning sign will spearhead the museum's 80th anniversary celebrations, which falls on October 10.

"It's urgent to have a logo to celebrate the museum's 80th birthday, which is also one of the greatest ancient imperial palaces in the world," said Feng Nai'en, an official with the Palace Museum Administration.

Prize money worth 80,000 yuan (US$9,760) is being offered by the organizing committee.

"The active feedback from home and abroad has been beyond all expectation," said Feng.

The majority of ideas so far have come from professional and amateur designers living in the Chinese mainland, said Feng.

Six works have been picked as potential candidates and will vie for prize money. Each is being displayed on the Palace Museum's website, www.dpm.org.cn, where votes can be cast before February 15.

The website has seen many visitors since oning on January 25.

"A clear focus and impressive presentation with a historical sense are required for the logo design," said Feng.

The final result is expected to be revealed in March or April.

The Palace Museum, also known as the Forbidden City, was built in the Ming Dynasty (1368-1644) from 1406 to 1420. Covering an area of 720,000 square metres, it served as the dwelling for two dozen or so emperors, until 1924 when the deposed Qing (1644-1911) Emperor Pu Yi was expelled from the palace.

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