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China's No. 1.3b baby boy to be advert starlet
By Echo Shan (chinadaily.com.cn)
Updated: 2005-01-20 14:00

China's 1.3-billionth citizen, Zhang Yichi, born on January 6, will act as an advertising representative for a tissue producer based in South China's Hainan Province.

China's 1.3-billionth citizen, Zhang Yichi, born on January 6, will act as an advertising representative for a tissue producer based in South China's Hainan Province.
The baby boy poses for a family photograph with his parents. [Xinhua]
Zhang Tong, the lucky boy's father who works for Air China, signed an advertising contract January 19 with the "Jie Zhimeng" tissue company, making his 13-day-old son China's youngest image representative for a product.

The baby has been flooded with offers of advertising deals from companies making virtually everything, from diapers to infant formula. After very careful consideration, the family chose to sign this tissue-advertising contract.

"It's lucky to be the nation's 1.3 billionth citizen," said Zhang Tong, the father, "but too many commercial activities will do no good to the boy's healthy growth."

Zhang Yichi was designated as China's 1.3-billionth citizen right after birth on January 6, 2005 and grabbed the frontpage headlines of nearly all national newspapers.

There are also voices doubting the credibility of the 1.3-billionth citizen, saying that there surely were many babies born the same moment as the officially recognized boy, while maybe without a residence registration.



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