"Golden Week" holidays loses favour: survey (Xinhua) Updated: 2004-10-21 01:07
Although the recent week-long National Day holiday generated an expected
economic boom, the " Golden Week" holidays are losing their charm for more and
more Chinese people, a nationwide survey shows.
During the recent week-long holiday, China received 101 million tourists
nationwide and reaped 39.7 billion yuan ( 4.8 billion dollars) in tourism, the
best "harvest" since China introduced two extra "Golden Week" holidays in 1999.
However, the "Golden Week" also put unprecedented pressure on the country's
transportation system and service industry.
Compared with the ardent welcome the holiday received several years
ago, 44 percent of Chinese citizens prefer "free and flexible holidays with
payments maintained" instead of fixed holidays, according to a survey conducted
by the Beijing-based Zero Survey Net.com (ZSN), which chose 3,502 people at
random from 10 big and medium cities.
The term means employers should allow employees 10 to 15 days of paid
holiday per year, with employees deciding when and how to spend the holiday
adjusting to their work.
The survey shows that youth from 18 to 39, singles, couples with a child
under 14 and couples living with their parents prefer choice the most.
Meanwhile, the middle-aged over 40 also favor accumulating all their
holidays and spending them with their families, said the survey.
Too many jams in transportation, restaurants, hotels and scenic spots
resulted in people's disfavor with the current "Golden week. "
"There are too many people almost everywhere. Even in the toilet, people have
to wait in a long queue," said Wang Fan, a student from the prestigious Tsinghua
University who traveled in the holiday.
According to statistics released by the National Holiday Office, about
13.07 million people visited China's 99 major tourist attractions in the
holiday, or 18,900 people per attraction per day. The average Chinese tourist
attraction, however, can only handle 5,000 to 6,000 visitors, otherwise damages
would be inevitable.
At Wuhan Nine Peaks Zoo in central China's Hubei Province, a
one-thousand-year-old "immortal turtle" was trod to death by visitors, as too
many of them tried to gain some divinity from it.
Official complaints about poor tourist,transportation and shopping
services numbered 102, 60 and 17, increasing 55.2 percent, 57.9 percent, 240
percent respectively from last year's holiday.
Even for business, the "Golden Week" does not ensure long-term commercial
prosperity, as "rush consumption" during the holiday often results in a
consumption slump afterward.
The figures from an anonymous chain group show it reaped 140 million
yuan (16.9 million dollars) during last year's National Day holiday and got 470
million ( 56.8 million dollars ) by the end of October, still less than its
sales income 520 million (62.9 million) of the previous month.
China should enact a system with flexible paid holidays, said professor
Chen Jiangwen, a sociologist at Lanzhou University.
"Only more flexible holidays can satisfy the traveling desire of Chinese
people while avoiding huge consumption imbalance between the 'Golden Week' and
usual times," said Chen.
Currently, China haa three "Golden Week" holidays, the May Day holiday, the
National Day holiday, and the Spring Festival holiday.
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