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Oscar-winner Theron finds new role in Dior fragrance
(Agencies)
Updated: 2004-08-30 13:55


Oscar-winning South African actress Charlize Theron, seen here in May 2004, has a new role lined up -- she will be the new face for the fragrance 'J'adore' in Christian Dior's latest global advertising campaign. [AFP File Photo]
Oscar-winning South African actress Charlize Theron has a new role lined up -- she will be the new face for the fragrance "J'adore" in Christian Dior's latest global advertising campaign, the company said.

The 28-year-old, who won the Best Actress Award at the 2004 Oscars for her role in the movie "Monster", was chosen by Briton John Galliano, designer of women's haute couture and ready-to-wear at Christian Dior.

The photos and film ads have been done by photographer Nick Knight under Galliano's artistic direction, Christian Dior Parfums said in a written statement.

"J'adore" was launched in Europe in September 1999. In 2000, the LVMH group, which owns Christian Dior Parfums, said the perfume had enjoyed world success with turnover of more than 140 million euros (170 million dollars).

The scent was, in 2003, still among the United States' top five perfumes, the group said.

The new advertising campaign featuring Theron who has lived in the United States for about 10 years will begin in the press and on television later this year.

But she will face competition from another Oscar-winning actress, Nicole Kidman, who is the new face of the iconic Chanel No. 5 perfume whose campaign begins in October.



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