Leading eB2B provider eyes China's market
By Li Jing (China Business Weekly)
Updated: 2004-06-08 14:31

Naming her Beijing branch company Qilinsoft, JoMei Chang, the founding president of US-based Vitria Technology Inc, one of the leading providers of business-to-business (B2B) Internet platforms, wants to publicize the term "made in China" or "invented in China" worldwide as a synonym for high-quality products in the information technology industry.

"Qilin in Chinese traditional culture means something auspicious and energetic," said Chang in Beijing while attending the ceremony for the name change of her company's Beijing's branch. "Our company here also ushered in the start of our information dynasty in China."

In 2003, Chang, the founder of Vitria, established Vitria's Beijing branch office to better serve the Greater China market and as the overseas R&D centre for Vitria.

In April 2004, its name was officially changed to QilinSoft. The underlying QilinSoft Business Process Integration technology was created by Chang in 1994 and has since transformed the enterprise application integration (EAI) market by introducing the first integration platform capable of EAI, business process management (BPM), business-to-business integration (B2Bi), business analysis and monitoring (BAM), business vocabulary management (BVM), and Web Services.

As the premium provider of business integration technology, solutions and services to the Greater China market, Qilingsoft mainly combines technology leadership with industry expertise in telecommunications, eGovernment, manufacturing, energy and financial Services to dramatically improve strategic business processes across systems, people and trading partners.

Through scalable pre-built and custom business process integration (BPI) solutions that preserve and extend a company's existing technology investments, QilinSoft provides real-time, end-to-end visibility and streamlined control over key business processes and data.

So far, QilinSoft's underlying technology and solutions have been used by more than 500 industry-leading companies and it also has close partnerships with complementary technology partners, major system integrators, and value-added resellers across China.

Called "a woman of substance" and named one of the new, leading "eCEOs," by Fortune magazine, Chang believe that the large market demand will make China the first country boasting a complete information system in the 21st century.

"Today's China is very similar to the United States of America in the 1970s or 80s," Chang said. "It enjoys fast economic development, stress on high levels of education and has a huge market. And the market is the best motive power for innovation."

Chang always believe that doing business is a very beautiful thing.

"In China we will continue to do well by moving up the standard, rather than by beating down competitors. I believe fundamentally that good guys will win in the long term," Chang said. "A company can be wonderfully successful by doing the right things, by focusing on win-win relationships with customers, partners and employees. I call that beautiful."

Of her China business expansion Chang said contentment is not about financial success, but rather business success continually achieving the next milestone.

Prior to Vitria, Chang co-founded Teknekron Software Systems, TIBCO Software, developing the company's top product, the digital trader workstation. Prior to TIBCO, Chang served as a senior engineer at Sun Microsystems, where she was a member of the original Network File System (NFS) team.

She was also a senior research scientist at AT&T Bell Laboratories, where she developed and patented the first reliable multicast protocol for efficient, scalable information distribution across communication networks.

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