
At
the end of the day, it's the most
irritating
cliche in the English language. So says the Plain English Campaign
which said the
abused and overused
phrase was first in a poll of most annoying cliches.
Second place went to "at this moment in time," and
third to the constant use of "like," as if it were a
form of punctuation.
"When readers or listeners come across
these tired expressions, they start tuning
out and completely miss the message - assuming there is
one," said Plain English Campaign spokesman John Lister.
"Using these terms in daily business is about as professional
as wearing a novelty tie or having
a wacky ring-tone on your phone."
Lister said people should follow the 1946 advice of writer George
Orwell: "Never use a metaphor, simile, or other figure of
speech which you are used to seeing in print."
The Plain English Campaign, which offers annual awards for good
use of the language, surveyed its 5,000 supporters in more than
70 countries for the poll.
Other terms that received multiple nominations included: absolutely;
address the issue; around; awesome;
basically; bear with me; bottom line; crack troops; glass half
full (or half empty); I hear what you're saying; in terms of;
it's not rocket science; literally; ongoing; pushing the envelope;
the fact of the matter is; to be honest/to be honest with you/to
be perfectly honest and touch base.
Formed in 1979, the Plain English Campaign is an independent
group that campaigns against cliches, jargon and obfuscation,
particularly in official and public documents.
(Agencies)