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Men's magazine Maxim to debut in China
Updated: 2004-03-29 17:01

The young men's lifestyle magazine Maxim is planning to begin publishing in China.

Maxim, one of several so-called lads' mags that started in Britain, is known for photos of scantily clad starlets, as well as cheeky articles on sex, sports and "stupid fun."

The Chinese editions will be similar to the U.S. version but likely a little less racy.

The two new local language versions in the mainland and Hong Kong, are set to debut April 20.

They will be published in a joint venture with the South China Morning Post, an English language newspaper company in Hong Kong.

The new magazines will launch with a combined circulation of 180,000.

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