
Film
studio New Line Cinema, a unit of AOL Time Warner Inc., has said
it will debut the promotional trailer for "The Lord of the
Rings: The Two Towers" on sister company AOL.
The trailer, a compilation of scenes from the upcoming movie,
will be available for a 24-hour period beginning at one minute
after midnight, EDT, on Monday, September 30, New Line said in
a statement issued on Tuesday.
"Two Towers" is the second movie based on the classic
J.R.R. Tolkien novels about an epic struggle between good and
evil in the fictional land of Middle-earth that is inhabited by
elves, hobbits and wizards.
The first film, "The Lord of the Rings: The Fellowship of
the Ring," debuted in theaters last fall and became a major
blockbuster, raking in 0 million in global ticket sales to
become No. 5 of all time on worldwide box office charts.
In April 2000, New Line previewed film clips from "Fellowhip
of the Ring" on the movie's own Web site, and 1.7 million
downloads were logged in the first 24 hours.
AOL's other moviemaking unit, Warner Bros., used a similar strategy
with upcoming film, "Harry Potter and the Chamber of Secrets."
The new "Harry Potter" is the follow-up to last fall's
other smash hit movie, "Harry Potter and the Sorcerer's Stone,"
which hit No. 2 on the all-time worldwide box office charts with
5 million.
(Agencies)