ACNielsen: China's retail sales volume of non-durable goods surges 10%
( 2003-09-29 11:03) (china.org.cn)
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ACNielsen finds that China's retail sales volume of non-durable goods hit 36.3
billion yuan (US$4.39 billion) in 2002, or 10 percent up over 2001, in
comparison with the slack in the world retail market.
ACNielsen, a global firm delivering market research, information and analysis
to the consumer products and service industries, unveiled this result in its new
initiative: Eye on China's Market Report.
Among the 29 categories of non-durable goods under the nationwide survey such
as food and beverages, the ACNielsen report listed 15 categories with the
largest sales volume. The carbonate beverage ranked first with 10.4 billion yuan
(US$1.256 billion) sales volume. The second place went to shampoo. In 2002
shampoo sales volume reached 8.6 billion yuan (US$1.038 billion), 18 percent up
over the previous year. The top five categories also included instant noodles,
skin care articles and laundry lotion.
In terms of price, eight among the 29 categories went up. Prices for facial
cleansing milk and foodstuffs for babies jumped highest, averaging an increase
of 11 percent. In 2002 the price for milk powder rose by 9 percent over 2001.
Prices for hair conditioner, home cleansing articles, razors, milk powder and
skin care articles also saw a price increase.
Yet as to most categories of goods, market price declined in 2002. The
shampoo price dropped by 2 percent, instant coffee by 9 percent and dry, crisp
food by 11 percent. The prices for toothpaste, chewing gums and instant noodles
were almost the same as the year 2001.